"Nice website. Where are the customers?"

Three steps, and you only need to do the first one.
1. You send us your URL.
2. We scan the site, then I personally review by hand
3. You get the report and fix list within five business days, with a short walkthrough video.*

Free tools tell you what broke. North Designs tells you what to fix first for the highest impact, so you don't waste time on meaningless changes.

Any tool can score your site. Fewer can tell you what to fix.

A scan handles the measurable parts: load times, Core Web Vitals, and where you show up in search. Then I read the site myself, looking at strategy, copy, and direction.
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No automated tool will tell you that your headline doesn’t say what you sell, or that your pricing page asks for a commitment three steps too early. That judgment comes from sitting with business owners and watching which websites brought in work and which ones didn’t.
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You get both: the numbers*, and someone who knows which of them actually matter.

People are asking AI before they ever visit your site.
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Someone looking for a bookkeeper, an accountant, or a home service in your area is just as likely to ask ChatGPT or Google’s AI Overviews as they are to type a search themselves. If your business doesn’t show up in that answer, you were never in the running. You just never found out.
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The same thing happens on your actual website. A visitor decides in seconds whether you’re worth a second look. If the page doesn’t say clearly what you do, who it’s for, and what to do next, they leave and call the next name on the list, often a competitor with a plainer page and a few more reviews.
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None of this shows up as an error message. It shows up as a phone that rings a little less than it should.
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That’s what this audit finds: the specific pages, gaps, and missed opportunities costing you leads right now, and exactly what to fix first.

Honestly, this is the best fit for B2B services.

Our primary experience lies within accounting services, financial services, and finance-adjacent services.

The Website Performance Review is perfect for:
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Accountants / Bookkeepers / CPA firms, Financial Advisors, Home Services, B2B services, and more.

Most business owners genuinely don’t know how their website performs. The site looks fine, traffic comes in, and somewhere between the homepage and the contact form the money quietly leaks out. We find out where and how to fix it quickly.

Any of these sound familiar?
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• People visit, look around, and leave without contacting you
• You rank for your business name and almost nothing else
• ChatGPT and Google’s AI answers recommend your competitors instead of you.
• Your phone rings less than it did two years ago and nobody can say why
• You’ve been told your site “needs to be redone” but not what’s wrong with it
• Your best salesperson is a contact form nobody fills out
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If you checked two or more, a Performance Review will pay for itself before you finish reading it.

Probably. We're using our internal design systems and proven process (the one we use for building $10,000+ client websites) to teach an AI agent. We also use cutting-edge third-party software to run hundreds of AI prompt searches and research your business and competitors.*

While Eric will spend a considerable amount of time assessing your website personally, and we have a lot of human insights, we rely on software. It helps us make this knowledge available to all Canadian business owners, without them having to spend thousands on a marketing audit or AI software subscriptions.

For now: it’s priced so you don’t have to think hard about it.

Usually, yes. The report tells you what needs doing and roughly what it involves, and if you want me to handle any of it we’ll quote that separately. There’s no obligation and no pressure either way.

Typically five business days from the time you order. If you need it faster, email me and I’ll tell you honestly whether I can.

I can’t promise a result, because I don’t control whether the fixes actually get made, or your business's reputation. But...

What I can promise is that after you finish reading the report / watching the video, you'll know what’s wrong with your website and which thing to fix first.

If the report misses the mark, tell me what you were hoping to learn and I’ll go back and do that part again.*
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Over eight years and hundreds of websites, nearly everyone who's come to North Designs has had something worth fixing.

No, and you’ll know within two minutes of reading it.

I build websites, but I’d rather tell you the truth about yours than talk you into a rebuild you don’t need. That’s why the fix list is written in plain language you can hand to any developer, including one who isn’t me.

Most of what I find is fixable without a rebuild.